Hi, I’m Kristina!

I’m the founder of Isdahl Collective, a marketing and business development studio built around a simple idea: great businesses deserve to be seen, remembered, and connected to the right people.

I graduated from UC Santa Barbara with a degree in Communication, and my background has always centered around people. From sales and business development to marketing, social media, content creation, fitness, real estate, and the equestrian community, I’ve spent years working in industries where relationships matter.

Today, alongside Isdahl Collective, I work in business development for 805 Title & Escrow, where I spend much of my time building relationships with real estate professionals, developing strategic partnerships, supporting events, creating marketing opportunities, and connecting people throughout the community.

I’ve worked with and alongside local businesses, entrepreneurs, fitness professionals, real estate professionals, and members of the equestrian community. Being involved in different industries has given me a unique perspective on how people actually discover businesses, build trust with them, and ultimately decide who they want to work with.

It’s also taught me that great marketing rarely happens in a vacuum.

A social media post can start a conversation. A conversation can lead to an introduction. An introduction can turn into a referral, a partnership, a client, or an entirely new opportunity.

That connection between marketing and relationships is why I created Isdahl Collective.

I work hands-on with the businesses I support, whether that means developing a marketing strategy, creating content, managing social media, strengthening referral relationships, supporting an event, improving outreach, or brainstorming a completely new way to get in front of the right people.

My approach goes beyond what happens behind a screen. I believe in showing up, knowing people, making introductions, supporting local businesses, and creating genuine relationships.

A Little More About Me

When I’m not working, you’ll probably find me at the gym, around horses, skiing, outside with my dog, or somewhere around with friends. I’m naturally social, curious, and always thinking about how people and businesses could work together, which, admittedly, means business development tends to follow me even when I’m technically off the clock.

Building a business that allows me to support the people and businesses within this community is something I genuinely care about.

For me, it’s about more than marketing.

It’s about creating connections that turn into opportunities.